PENN STATE SPORTS
BUSINESS CONFERENCE
PENN STATE SPORTS
BUSINESS CONFERENCE
AUG 2019 // MAY 2022
The Penn State Sports Business Conference presented by Pepsi was built to inspire, educate and motivate students who look to break into the sports industry. I joined PSSBC as a sophomore in college as a graphic designer. Since then, I have also been Director of Content and served as the Chief Operating Officer of the conference's during my senior year. I independently rebrand the conference and had full creative control of its visual identity whilst elevating the PSSBC brand as a whole. I have a wide range of experience in graphics, social media management, web development, internal and external assets, and video production.
2022
During my final year with the conference, I was the Chief Operating Officer. With my role largely revolving around run of show, I still oversaw marketing and creative. While I wasn't as heavily involved on the graphics end of things, I was able to still produce pieces of content whilst evolving my leadership role.
2021
In year 4, the conference had to transfer to a virtual setting on Brella as opposed to its traditional in-person event due the pandemic. With an emphasis on social media graphics, there was no in-person signage as everything was digital.
